Blind leading the blind?

Fisker Karma's artificial sound-emitting bumper speakers

Fisker Karma's artificial sound-emitting bumper speakers

For the most part, the electric vehicle world is palpably buzzing with excitement of cars to come- and after some seriously dark years, there is much to look forward to. The collective conversation has finally shifted from “if” to “how”, but even on easier “how” points, we can’t seem to get out of our own way- which really doesn’t bode well for the hard stuff.

Case in point is a newly-emerging issue over the silence of hybrids and electric cars. In the EV generation of the 1990’s, their comparative lack of noise was a selling point. Now, according to some, it’s a threat to life itself. Advocacy organizations and hyper news reports are forming a chorus with a fairly shrill tune: “Electric cars are going to kill blind people!” Policymakers are now considering a minimum noise requirement for vehicles; worse, automakers are doing it voluntarily. In due time, plug-ins stand to be a favorite domain of the SEMA crowd, so I’m not referring to the folks who want to trick out their EV as Kitt to their David Hasselhoff. It’s in the proposed custom to add constant noise to all hybrids and plug-in vehicles that we’ve collectively lost the plot.

Pedestrian safety is obviously not an unfair consideration, though the amount of spontaneous momentum it’s received lately raises eyebrows. Having experienced a generation of petroleum industry funded “grassroots” organizations who would ploy senior citizens with a boxed lunch and a bus ride in exchange for voicing scripted “objections” to EVs at regulatory hearings in the 1990’s, even I, not a conspiracy theorist, wonder if the blind community has become the new mechanism for similar interests. Realistically, they would likely be the least affected group, compared to the number of sighted pedestrians who run around with iPods connected to noise-blocking earphones or on cell phones (often all but screaming into them to be heard over traffic noise, adding to the communal din), or who simply aren’t paying as much attention as we should. And, there is experience to draw upon…in addition to the EVs deployed to date, we have a decade of experience with hybrids, also electrically driven at low speeds. Are Prii littering crosswalks and parking lots with fallen bi-peds and I’m just out of touch?

Either way, we’ve taken a question that was asked and answered years ago and are turning it into an industry imperative. Except when at a dead stop- when pedestrians of all sorts are reasonably safe, plug-in vehicles are not silent. Many are quiet (though, with today’s insulation and sound-deadening measures, so are many gas cars) but they still have some amount of motor whine, electronic humming, fans, coolant pumps, tire noise, etc. Plug-in hybrids may also have gasoline engines running. Yet even with these “features”, GM engineers thought of and addressed the issue years ago: every EV1 came equipped with a wonkily-named “pedestrian alert alarm”. At low speeds, drivers could engage an electronic chirp/headlight flash to warn pedestrians, as needed, that the car was approaching- loud enough to get attention, but not nearly as startling as the regular horn. Drivers loved it- the car made extra noise only in the moments it mattered. Those on foot were protected- the proverbial “win-win”. So why are we trying to make what was so simply solved a dozen years ago so complicated today?

Electric vehicles were once pervertedly argued to be a social justice issue based on the idea that only wealthier folks were able to afford the early ones, so their communities would have the air-quality benefits. In response, S. David Freeman has incredulously noted that “air doesn’t know a boundary between Brentwood and South LA”. However, plug-ins could in fact be a tool in the social justice box for their lower noise profile in addition to lack of tailpipe. The goal shouldn’t be to make them louder but to aim at sucking decibels from all vehicles. Yes, I know that performance vehicle enthusiasts would have me strung up (I do grok that many think thrust is as much an aural experience as a visceral one), but who would argue that mom’s minivan is deficient without a throaty internal combustion growl? Cleaner, quieter transport means higher property values in often economically depressed neighborhoods adjacent to freeways and high-traffic roadways, to say nothing of the health of the families living there and public dollars saved from not building sound walls and other noise abatement measures. Electric drive technology has attendant benefits beyond the obvious environmental and energy concerns that we haven’t begun to analyze- but should, before we go adulterating it.

But (and it’s a big one), none of this takes away from the most important- and most overlooked point:

THE PROPULSION SYSTEM IN A VEHICLE DOES NOT ABSOLVE THE DRIVER OF THE RESPONSIBILITY NOT TO HIT SOMEONE.

More simply said, if you can’t avoid hitting people you shouldn’t be driving a vehicle of any kind. In all of the angst over this issue, it bears repeating. Now can we please- pretty please, get back to the actual (and not insignificant) work of putting cars on the road?

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Multiple Climax…

CocoEco Sexy 1

CocoEco Sexy 2

The latest in the CocoEco series- full background here

Multiple Car-ma

We think eco-friendly vehicles have gotten a bum rap, aesthetically. The butt of countless jokes on The Simpsons, they’re certainly better for the planet, but some folks still consider driving one to be a legitimate form of birth control. While there have been some vehicles over the years that have rightfully earned that designation, the tide is definitely turning- this month, we bring you a veritable orgy of vehicles sure to make hearts beat faster:

Fisker Karma-

One of the most highly-anticipated vehicles of the year, the Karma is a series plug-in hybrid, running for 50 miles on battery power with two electric motors producing 403hp. After that, a 2-liter direct inject gasoline engine kicks in, providing “unlimited” range as long as you’re near a gas station. Henrik Fisker has spent his career designing cars for the likes of Aston Martin; the unabashedly sexy Karma (and it’s sister model, the Sunset convertible) reflect it. Starting at $87,900 and due to be delivered in June 2010, we can’t wait to get behind the wheel of one. With 1,400 orders already taken, however, we might just have to get in line.

BMW 335d-

BMW has long been a benchmark of style and refinement; now, it seeks to introduce the fuel long-favored in Europe for its efficiency to the US with its “clean diesel” technology. A 3.0 liter turbocharged inline 6-cylinder engine provide 23/26mpg, while the higher torque of the diesel engine allows the, um, thrust, of a larger gasoline engine. With a base price of $43,900 and legal in all 50 states (though using biodiesel will likely void your warranty), the 335d is sure to get Americans thinking a little differently about diesel.


Tesla Roadster 2.0 and Model S-

Tesla’s CEO, Elon Musk, recently announced to Bloomberg viewers that driving a Tesla was the surest way to get a date- we think it can’t possibly hurt. To their credit, Tesla  Motors shattered the golf cart myth with the introduction of the Roadster in 2006, and is now delivering the 2010 Roadster 2.0, a slightly refined version of the $109,000, 244-mile range, 0-60 in 3.9 second pocket rocket. With over 1,000 orders and a delivery date still 2+ years away, the 4-door, $57,400 (base) eco-sleek Model S might be even hotter.

Honda Clarity-

There’s little arguing that the garnet-colored, teardrop shaped Clarity is one of the best looking cars on the road- of any fuel. Sleek and refined, with an interior tastefully crafted of petroleum free resins and bio-based fabrics, it is the very definition of compelling. It’s hydrogen fuel cell powerplant also renders it obscenely expensive to make (Honda won’t specify costs, but the $600/mo to lease one of only 200 made for 3 years is a downright bargain) and inconvenient to refuel. What we’re most excited about with the Clarity, however, is the potential- a plug-in hybrid with that skin and a Honda nameplate would be very tough to beat.

Venturi Fetish-

We had to include an honorable mention for the name alone. This Monaco-based electric vehicle sports 150 miles of range and a top speed of 100mph, but at a cost of 297,000 Euros (approx $425,000) and a production limit of 25 vehicles, you probably won’t see too many on the road. Still, we have to appreciate a company that boldly states where others merely hint.

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Not just a family affair…

CocoEco Ford

 

 

 

 

 

 

 

 

 

 

 

 

 

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This is the latest from CocoEco Magazine- see here for more on the series, or cocoecomag.com for the original article. 

 

 

With several friends and family members shopping for cars this summer, I perused the various wish lists they sent for this issue’s column. My sister made the best proxy case- she and her husband are always on the road as photojournalists; between that and their nearly two-year old daughter, her priorities include practicality, cargo room, and efficiency- but not at the cost of fun and coolness- so when she asked what I thought of the latest hybrid (one that is refreshingly not the Prius) I decided to get my hands on one for a couple days of “real world driving” to see just how well it would meet a young family’s needs. 

 

The Ford Fusion hybrid (and its clone, a hybrid version of the Mercury Milan) is on the lips of many these days- it’s recent facelift with chrome grill and accents and 17-inch aluminum wheels renders it more athletic than most hybrids, while clean lines and restrained embellishments keep it more contemporary looking than most midsize sedans. Doesn’t hurt that it also comes from an American car company at a time when there’s been little in Detroit to cheer about. Bigger than the Prius, the Fusion aims at larger hybrids like the Camry and Altima- rated at 41mpg in the city, 36 on the highway, it bests them both in the gas-sipping department. 

 

Hybrids are known for their reliance on the electric motor at lower speeds- in the Fusion’s case, up to 47mph. Given that, I figured it would excel in my little town, whose residential section boasts one square mile, one stoplight and two streets above a 25mph speed limit. Turns out, however, that my town might be just a bit too small- in the 3-mile roundtrip to take my own son to school, the engine stayed on nearly the whole time (to heat the catalyst and avoid emissions from a cold engine), resulting in a disappointing 29mpg. 

 

Determined to better that, I ran some other local errands, aided by what is really the best instrument display I’ve seen in a hybrid. Ford’s SmartGuage provides the requisite information on mileage, battery power and fuel use, as well as power use by each the accelerator and accessories, all thoughtfully displayed and easy to interpret. And I learned from experience that the graphic branch of leaves that appear (or not) to encourage gentler driving is a big hit with kids; between my son’s back seat coaching and the sort of driving that gives hybrid folks a bad name, I did manage to get the mpg meter up to 53mpg, though my average over a couple day’s driving rooted itself right around 38mpg. 

 

Range games aside, the Fusion is fun to drive- the chassis provides a cushier ride than I expected, and it’s responsive and agile in the handling department. Despite a curb weight of nearly two tons, it accelerates from 0-60 in under nine seconds thanks to its 2.5 liter, 4-cylinder engine that puts out 156 horsepower (191 when combined with the electric motors) and is mated to a continuously variable transmission that remains sure of itself as the system blends between electricity and gas. It should be noted, however, that the highway mileage is only 2mpg better than the non-hybrid Fusion- so if you’re a heavy highway commuter, it’s worth comparing both versions. 

 

 

The Fusion hybrid starts at $27,270 though the currently-available Federal tax credit of up to $1,700 eases that a bit (and if you’re replacing a vehicle that gets less than 18mpg, do check out cars.gov). Even the base model is nicely equipped, however, with a light and airy interior featuring recycled cloth seating for five (heated leather available), power accessories, and the Sync system, which allows voice control of bluetooth enabled phones, mp3 players, etc. Ford doesn’t scrimp on safety options- even in the basic Fusion hybrid comes standard with front, side, and head curtain airbags, as well as stability and traction control. A rearview camera (which while parking is more chastising than the “Aww, mom!” when I drive hard enough to lose my leaves), blind spot alert, and navigation system with real-time traffic are also available. The only downside that I found in the practicality department is that the rear seats in the hybrid version of the Fusion don’t fold down, which is certainly helpful in a family car. But the 12 cubic feet of cargo will more than handle your average trip to Costco- or at least, it did mine. 

 

Without question, I can see why people are excited about the Fusion hybrid. Safe, practical and fun, with a myriad of thoughtful touches, it has both street cred and eco cred while screaming about neither. A smart choice for young families, it might be an even smarter move for Ford. 


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When imitation isn’t so flattering…

 

Scootercatalog.com's version of a Tesla Roadster

Scootercatalog.com's version of a Tesla Roadster

 

Much to my delight, EVs have slowly but surely been infiltrating various forms of pop culture in the last few years- first, a Tesla Roadster appeared in the Xbox 360 game “Project Gotham Racing 4“- then it went on to appear in “Ironman“, “Leverage“, and finally (my favorite) as a $1 Hotwheels car- by far the most requested piece of merchandise among EV drivers of various sorts. The Volt has gotten in on the fun, too, with an appearance of sorts in this summer’s “Transformers 2” in a purple color that can’t be missed. 

But scootercatalog.com has added a “Tesla Dream Roadster-style” ride-on toy to the mix. Intended for kids under 6, the very obvious knock-off looks nothing like a Tesla (and interestingly, the page address notes it also as a “Corvette-style” car.) I’m sure the Tesla folks will be offended enough to have their car featured in something called “scooter catalog”, but even more so that the site’s ”dream” version of the iconic zero-emissions vehicle includes not one, not two- but four TAILPIPES. I’m just waiting for someone to claim this is an oil industry-funded stunt…

UPDATE #2: As of early July, all references to Tesla on the ScooterCatalog page have been removed. Based on all the inquiries to them I was copied on, can’t say I’m surprised…turns out they weren’t so flattered, either. 

UPDATE: So I couldn’t help but write to the website and suggest that the tailpipes might be a more sensitive design deviation than most, and loved their response so much (hey, I’m easily entertained) that I had to post it below. They definitely have a creative definition of both “opinion” and “customer service”!

    

From: Sales at Scootercatalog.com (sales@scootercatalog.com)
Sent: Mon 6/15/09 3:41 AM
To: Chelsea Sexton

 

Thank You for the opinion, others have a different one though. 

Customer service
Scootercatalog.com

From: Chelsea Sexton
To: sales@scootercatalog.com
Sent: Sunday, June 14, 2009 7:34:54 PM
Subject: Tesla Roadster ride-on car

Hi, 
I was so excited to see your “Tesla Roadster-style” ride on car, but I’m thinking you might have a fundamental misunderstanding of what a Tesla is…Given that it’s fully electric, there is no exhaust, and therefore no tailpipe- let alone dual exhaust on each side! The other design differences are one thing, given that this is clearly an imitation, but anyone who actually wants a Tesla for their kid isn’t going to overlook that one. 

Best regards, 
chelsea sexton

 

   

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Storm chasing…

Picture 3

The current economic climate, state of the auto industry, and concerns over energy security and environment are often referred to as the “perfect storm” for EVs. If that’s the case, then the folks at Plug In America are tracking the hurricane. Already known as one of the best places to get centralized info about plug-in vehicles, they have just added to their site a tool many of us have been pining for. The Plug-in Vehicle Tracker is a comprehensive list, updated monthly, of all the automakers who’ve got a PH/EV program and the current status of each one. Who’s where, and what’s coming when in the world of passenger cars, 2-wheelers, even commercial vehicles. Given how many programs there are to follow these days, I know just how much work maintaining such a thing requires- even if, admittedly, it’s a problem we’ve been working for years to have! Since PIA has always been as organization made up almost entirely of volunteers, it’s even more impressive. In order to keep things as accurate as possible, they’re also thrilled to get tips from the public or the manufacturers themselves about any new developments, so fire away!- info@pluginamerica.org.

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Geek Squad gets new, shiny wheels…

IMG_0499

Best Buy has long been known as nearly one-stop shopping for everything that plugs into the home- from computers and TVs to refrigerators and vacuum cleaners. With the recent launch of their personal transport line, they’ve expanded their view on exactly that. 

Current offerings  in about 20 different stores launching over the next couple of weeks include Segways, e-scooters DSC02727 (both the stand and sit-upon sort) and about a half dozen different e-bikes- come July, the Brammo Enertia electric motorcycle will also be garnished with a yellow tag. It’s a “vehicle” space that can certainly benefit from such promotion- long dismissed as limited utility, bikes and scooters are enjoying an upswing as the transport focus has been shifting toward a “right tool for the job” model. Still, many of them are made by companies unfamiliar to the general public- so a little back-up by a nationwide retailer (to say nothing of extended warranty availability) does a lot toward encouraging people to try something new. And parking lot test rides are kinda fun, too. 

In this recent development, Best Buy deftly finds the intersection between their core competency as a technology enabler and more holistic, visionary thinking about how the home and transport interact- “what is” literally meeting “what’s coming”. It’s hard not to wonder what they might be imagining as a next step- and be excited about it. After spending some time in my local store watching guests react to the new display, I know I’m not the only one. 

It is said that smart people bet on the inevitable. Seems clear to me where Best Buy stands…

Comments (4)

CNBC Mini-mizes its journalism skills…

 

Peter Trepp of Pacific Palisades, CA, with his new Mini E

Peter Trepp of Pacific Palisades, CA, with his new Mini E

I’ve got plenty to say about the execution of the Mini E program- and if BMW continues to make a new poor decision seemingly by the day, it’s probably only a matter of time ‘til I’m one of several voices doing exactly that. But there’s no excuse at all for this video interview by CNBC of Peter Trepp, the first Mini E driver to take delivery of his new electrified ride. 

There have been others who have criticized various aspects of the vehicle- and while I happen to think the Mini E is a kick to drive, it’s not without its faults. But Dennis Kneale, CNBC’s “reporter” takes issue not with the car, nor the program- but the fact that an EV could meet Peter’s needs in the first place. In a 2-minute piece, he manages to work in just about every tired stereotype; the only thing this guy leaves out is a sense of objectivity and professionalism, assuming he has either. 

The piece starts with a condescending thump on the Mini E as a “toy poodle” of a car; true, it’s no SUV, but a good chunk of my generation grew up in vehicles no bigger than a Mini- and, electrification aside, the market is trending again toward smaller vehicles. Then we get the usual “if you try really hard, can you go fast enough to get a speeding ticket?” And on to the super-imaginative, “so you had to drive 20 miles to get to this interview- will you be able to get home without charging?” He finishes by informing Peter that his car runs on dirty coal, suggesting he’s not actually achieving any environmental benefit- a statement that’s long been proven false, especially in California, where Peter lives.  Not that Dennis lets Peter answer- and truly, it’s not that there aren’t a few seeds of legitimate- even common- questions in the piece. But all of it is delivered with a level of snark that is more at home on the Daily Show than the nightly news, and any ability to do a service to the viewers by providing genuine information is lost.  

The only shot I can’t fault is the price- at $850/mo for a 1-yr lease, BMW is basically hosing their retail customers while all but giving fleets away to cities. Still, those who are willing to participate in these programs, adopt new technology, and put up with all of the infant technical and process issues are paving the way for the rest of us. Yet there’s something in our collective subconscious- some mating of guilt and envy perhaps- that causes us to respond to those setting such an example not with admiration, but contempt. 

CNBC, however, is hardly qualified to dish it out and call itself a news organization.

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Something wicked (fun!) this way comes…

CocoEco-Tesla

 

 

 

 

 

 

 

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This is the first in the CocoEco series, published for the holiday issue last December. (For the full story, see “The Hero and the Sidekick“.)

So many automakers are unveiling electric concept cars these days that the irony almost no longer registers- for all sorts of reasons, the future is pretty clearly electric. But the folks at Tesla Motors, a San Carlos-based company infused with both Silicon Valley talent and funding, aren’t nearly that patient. Earlier this year, they began customer deliveries of the Roadster, a two-seat convertible that was unveiled two years ago and whose Signature edition sold out in two weeks. At $109,000 for the base 2009 model and with a year-long waiting list, this car’s more than a bit out of my range- which does absolutely nothing to temper my appreciation of it, even more than three years after my first giddy test drive. 

In its own way, the Roadster is a sleeper. Not that it doesn’t get noticed; passers-by seem to be compelled by an inaudible “Psst, over here” to check it out, if only to see what “it” is. Premised on a Lotus Elise chassis that has been lengthened, stiffened and re-skinned such that the Tesla engineers visibly blanch at comparisons to the original Lotus, the Roadster has clearly held on to its sporty roots. Still, it also emanates a more cultivated sex appeal- more Maserati-subtle than Lamborghini-in your face, and yet distinctive from anything else. That it’s electric is mentioned almost as an aside in the silence it leaves behind…but to underestimate this car as a golf cart would be a blushing mistake.  

For the gearheads out there, the Roadster is powered by a 248-horsepower (185kW), 3-phase AC motor. Those familiar with fast cars know that when acceleration is your goal, it’s not really about horsepower- it’s about torque- and the watermelon-sized power plant deploys 276 foot-pounds of thrust to move a car just shy of 2,700 lbs. The biggest experiential difference between an electric car and a gas-powered one is that that torque is available at any speed, meaning that the Roadster is just as fast off the line from a stop light as it is accelerating around that hypermiling Prius on the freeway- with a 0-60 time of 3.9 seconds and a top speed of 125 mph to show for it. Which pretty much makes this car the vehicular equivalent of the suggestive, if slightly naughty, best friend sure to egg you on at every opportunity. I don’t care if you don’t think yourself a car person- plant your right foot on the accelerator with a clear patch of road ahead of you, and you’ll enjoy the true meaning of “visceral reaction”. It holds its own on curves as well- the promise of the twists and turns on the Sepulveda detour through the pass makes me wish for traffic on the 405 when I’m in this car.

Thanks to fanatical attention to saving weight in the rest of the vehicle (weight being the enemy of range), the Roadster boasts a range of 221 miles per charge from its 900-lb battery pack, depending on your right foot. My range would likely be considerably less- but oh how little I’d care. Drive more conservatively, and regenerative braking system will recover energy as you coast downhill and to stops, increasing your range by up to 20%. Given that the average person only drives about 30 miles per day, a few dollars’ worth of electricity would provide a week’s worth of pleasurable commuting- something few cars can provide at any cost. 

The Roadster comes with most of the creature comforts one would expect from a car in that price range: heat and a/c, power windows and locks, heated leather seats (microfiber also available), cruise control, iPod compatibility, touch screen info display, Homelink. A Crayola box of paint colors offer something for every personality, and the home charging system will refuel the Roadster for its next adventure while you sleep, in as little as 3.5 hours. Just like a conventional car, you’re welcome to kick the tires (though I’d try to wrangle a test drive instead) at stores in Santa Monica and Menlo Park, CA, with one on the way in New York. 

Unless you have a very special relationship with Santa, the Tesla Roadster might have to remain on your wish list this year, as it will mine. But the team is already working on the next model: a 4-door sedan priced at $60,000, expected for delivery in 2011. But as cool as Tesla’s cars are, the truly exciting part about the company may be its catalytic effect on the industry- an upstart company in California, pitching a thinly-veiled dare to the majors to jump in the deep end of the pool. In the meantime, the nice people at Tesla are proving very tolerant of me pressing my nose to the glass as I lust after their firstborn. I’m looking forward to meeting its siblings. 

 

 

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How much is that Mini in the window?

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This is the second in the CocoEco series…(see “The Hero and the Sidekick” for full explanation.)

 

Given the history, I’m not typically one who would sign up for an automaker’s electric car “experiment” without a few details. But when BMW announced that it will be the first major car company bringing electric cars back to the roads of Los Angeles and the New York metro area, with 500 people selected to drive them, I didn’t take much convincing. Sure, I’m feeling the irony of spending years cheerleading for plug-in vehicles but having a (gasoline) Saturn in my driveway- and sure, I’ve fairly openly challenged most of the car guys I know to see which company might be first to help me remedy that…but I still want to know what’s behind door #3 before I commit to it, right?

Usually that’s the case. But I knew going in all I really needed to about the Mini E, even before BMW released the specs- and that was that a little company tucked in the foothills of northern Los Angeles was doing the drivetrain. AC Propulsion, or “ACP” to fans, has left its fingerprints on most performance-oriented electric cars in the last twenty years, among them the EV1, Fetish, Wrightspeed and yes- Tesla. It pays the rent by converting unassuming, boxy Scion xB’s into asphalt-eating sleepers that send Mustangs back to the kids’ table. So I knew that even if the Mini E wasn’t designed to set records, it was going to be a fun little car. Still, I figured that I ought to at least drive it before I sign on the dotted line, should I be chosen- and certainly before I write about it here. So I called Tom Gage, President of ACP, and invited him to lunch…I even offered to drive. 

Based on early descriptions, I expected the Mini E to be the dorkiest-looking thing on four wheels. The entire fleet will come in one color, a dark metallic silver adorned with- I kid you not- bright yellow graphic plugs on the roof and body panels. The interior is carbon-colored leather and cloth, with the same yellow accents. Not exactly a lust-inspiring combination. But in person, this bi-polar personality of the “I’m serious about saving the world” darker tones with the pure “hey, wanna go play?” brightness actually works- the Mini E looks as stubbornly optimistic as the people who will drive it.

The driving experience is as fun as I expected- like a puppy, the Mini EV has moments of being unsure of itself, but it seems perpetually ready for adventure. It’s nearly 600 pounds heavier than its gasoline counterpart thanks to a 35kWh battery pack (that little addition also takes the car from 4 seats to 2), but the weight is low and centered across the rear axle and the suspension fortified, so it’ll take a hard corner without the back end getting squirrelly. The 150kW (204 horsepower) AC motor more than compensates for the extra weight, and while it rates a respectable-but-not-mind-blowing 8.5 seconds from 0-60, an abundance of torque makes it quick off the line. Its top speed of 95mph is faster than you’ll be able to drive in either LA or New York. My only technical complaint is that the accelerator is squishier than a 5 year-old’s sneakers after a puddle jump- but once firmly engaged, the watermelon-sized power plant is downright enthusiastic. The Mini E also features the regenerative braking that we expect from electric drivetrains; letting off the accelerator slows the vehicle and feeds energy back into the batteries. However, the “regen” is much stronger in the Mini E than other hybrids and plug-in cars, so there’s little need to actually touch the brake pedal at all. Adjusting the aforementioned travel in the accelerator will also allow more subtle control of this blend between stop and go, but it’s still deeply satisfying, especially for those of us who still drive manual trans. 

As impressive as the car is, there is a bit of overpromising on BMW’s part: the 156-mile advertised range “under ideal conditions” will realistically be closer to 100. (For some reason, most automakers fall prey to this temptation to err on the idealistic side in the one place they shouldn’t.) Charging time, optimistically rated at 3 hours on a 48-amp circuit, is closer to 6-8 hours on a regular 240-volt circuit- but since most people charge at night anyhow, the difference will be transparent to the drivers whose cars will still be full in the morning. 

The Mini E will lease for $850/month for 1 year, with no option to purchase- it’s an experiment, after all. (While that price does include maintenance and collision insurance, it’s far more than I would reasonably pay to solve my little irony problem, though I rationalize it as a great demo car for my foundation’s educational work.) And while cheeky, the application was a bit like an automotive Rorschach test; it makes the much-maligned process of getting an EV1 look simple. Above all, BMW clearly wants to make sure I’ll willingly give this car back at the end of the year-so much so that I’m asked to confirm that fact at least three times in the hour-long survey that also wants to know my three favorite inventors and exactly which social networks I’m a member of. It’s an intriguing intersection of California earnestness and elitist German attitude- they overthink it a bit, but not surprisingly there are an abundance of people game for the process.  

At the end of my drive in the Mini E, I was reminded of another aspect of puppies employed my marketing folk everywhere: you let someone play with one, and they never want to give it back. And I didn’t- it’s a compelling car, and the program offers great opportunity for BMW to gain both engineering learning and ambassadors for the technology and the brand. And I’m happy to help with both- but right now, I just want to go on another adventure.

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The Hero and the Sidekick

 

PrintFor a while now, I’ve been writing an auto column for a relatively new magazine called CocoEco. The magazine itself is everything I’m not- up on the latest trends, chic, polished, girly…but they’ve been kind enough to not only include a voice like mine, but have given me relatively free reign on the car stuff. Past articles covered the smart (gas version), Tesla Roadster, and Mini E- the latter two of which several folks have asked me to re-post here at some point. But the latest issue just came out today, and includes the Mitsubishi iMiev! To see the original article, go to www.cocoecomag.com (pg 104) but since I can’t link directly to the article, I’m also including it here. 

Our intent is to mix it up a bit on the cars- PZEVs, hybrids, PHEVs, EVs, etc, as well as to  balance between high and lower-end, and between currently available and what’s coming. So if there’s something on your wish list, let me know!

And a special thanks to Dave Patterson not only for getting me behind the wheel, but being good natured about me calling him  a jackass…

The Hero and the Sidekick

Dave Patterson can be a humble guy. “Everyone wants to see the iMiev, I’m just the jackass that comes with it”, he says, without a trace of sarcasm. Where it goes, he tends to go. I’ve known Dave as Mistubishi’s electric vehicle champion for several years since meeting him at a depressingly small alternative fuels auto show in Santa Monica. As unassuming as the car he loves, he informed me then that it was his mission to bring their new EV to the United States- notable, since that wasn’t his job. Officially, Dave is the Senior Manager of Regulatory Affairs, focusing largely on the emissions of small performance-oriented cars like the Evo that his company is most known for. But as he’s chaperoned his elongated jelly bean of a car around the country, he’s learned first hand that if given the chance, people will love something non-polluting just as much.

 

In automotive world, Mitsubishi acts much like the proverbial middle child, carving out ways to be noticed against companies like Honda and Toyota. In this case, that involved being one of the first automakers to announce its entry into the electric vehicle market after years of the entire industry stonewalling against them. While the iMiev (“i-meev”) was originally intended solely for the Japanese market, it quickly gained a following here as well. Dave’s self-appointed challenge is to amplify consumer demand so it reaches the ears of those who run the program and affects their decisions. In the meantime, there was a car that needed driving, and I was just the girl to do it. 

 

Dave flipped me the keys and had me drive to the Thai restaurant that was the thinly-veiled excuse for my visit (hey, I’m a simple girl). Afterward, we went on an extended drive. If the Tesla Roadster is the sleek leather pants of electric cars, the iMiev is your favorite pair of blue jeans: familiar, reliable, easy. This isn’t to say that the car isn’t fun, because it is- but it doesn’t try to be something it’s not. Its 47kW, 64hp motor isn’t huge- but then, even with seating for four, neither is the car. It accelerates confidently- even a bit faster than I expected, easily achieves highway speeds, and handles adequately- but it doesn’t claim to be performance-oriented. The prototype I drove gets about 70 miles of range per charge on less than $2 of electricity, though Mitsubishi is hoping to increase that somewhat by the time the car goes into true production. Like other electric vehicles, it can be charged at home in a few hours. In short, it’s the microwave oven of cars- not what you’d take on a trip to Vegas, but a highly capable, totally pleasant daily commuter vehicle with room for errands and trips to soccer. And because it uses space efficiently enough to feel roomier inside than it appears on the outside, it’s easy to maneuver and park in the most compact of spaces. 

 

Mitsubishi remains open-minded, even slightly irreverent about the deployment of the iMiev, entertaining consumer demand wherever it lies. In one such example, a carbon-neutral utility in New Zealand called Meridian Energy had been trying to bring electric cars to the Kiwis for a year. But even with a national commitment, their market simply isn’t large enough to attract the attention of most automakers. Knowing an underdog when they see it, Mitsubishi stepped in and sent a demo fleet to help Meridian move their research and education efforts along while waiting for production cars. Unsurprisingly, the Kiwis fell in love with the endearingly pod-like cars and didn’t want to give them back- people around the world suggested that they shouldn’t, crafting all sorts of wild PR stunts around the iMiev. In the end, the cars were returned- but not before a crowd of people showed up to cover the cars with handwritten notes of praise. 

 

Closer to home, Dave got his wish, at least in part. Mitsubishi announced just last month that they will indeed bring the iMiev to the US by 2012. They don’t have all the answers yet (pricing, for example, hasn’t been announced), but nor are they allowing themselves to be paralyzed by that fact. For now, they’ll be starting in Portland, another area looking to make its mark in electric transport- but if history is any indication, they’re open to other areas that make themselves heard. Sounds like an invitation if I ever heard one.

 

There’s no question that the stakes are high for Mitsubishi- every innovative program lives in a fishbowl to a certain extent, and the attitude of those involved reflect their awareness that they need to get it right. And for Dave, this program is deeply personal- his self-deprecation aside, he’s clearly a true believer hoping for a happy ending. He’s so refreshingly earnest that I can’t help but root for him, but it’ll be a while before we know if simply being a force for good is enough. 

 

At the end of the day, I begrudgingly got back into my own car and left Dave and his iMiev standing in the driveway, the hero and the sidekick… But I’m still not entirely sure which was which.

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