I’ve previously posted about how I’ve been helping the Edison Electric Institute (EEI -an association representing the shareholder-owned electric utilities in the US), plan and launch a community-oriented campaign to generate consumer interest about the benefits of plug-in vehicles and using electricity as a transportation fuel. Over the last several months, I’ve asked for input from you all on various fronts in order to shape the effort in ways that authentically reflect the voices of enthusiasts, and really appreciate everyone who’s participated so far.
The resulting campaign, The Electric Generation, represents the electric utility industry’s commitment to the widespread adoption of electricity as a transportation fuel. It is meant to amplify and add to existing efforts, not to compete with or replace them. So, much of the content is driver or community generated (including articles written by folks in this forum), the faces in the logo and on the site are actual drivers and enthusiasts, etc. We also aim to vary that content – basic information for the “EV curious”, along with tips and information that will appeal to those who already have EVs- recognizing that along the way, the utility industry is learning from all of you as well.
The site has now been up for a couple months, and we’ve been thrilled to see many of you join. If you haven’t yet, you can do so here. Pretty please? :)
In addition, I’d love your feedback about what you see, and what you’d like to see. How else can this effort help what you all are already doing, and encourage more folks to join our collective choir?