Faces of a Generation…

In my last post, I mentioned that we’re heading into the fun part of creating EEI’s awareness campaign about electricity as a vehicle fuel and asked for help selecting a name. Thanks to you, we now have one!
As a community, you have dubbed yourselves “The Electric Generation”. One not defined by age, but the common belief that driving electric is simply better- even if you don’t have an electric car of your own yet. 
As we finish building out the website and other graphic elements, we want to feature real members of The Electric Generation. So we are inviting everyone to literally be one of the faces of our campaign by submitting a headshot. Specific requirements are below, and photos can be emailed to  EEIPhotos@edelman.com.  We’re eager to show you more, so will be selecting the first photos soon- but please keep them coming after that too!
And thanks again to everyone who’s helped us put this together, we really appreciate it. It’s been a lot of fun, and we hope you’ll enjoy being a part of it.
chels.
 
Photo Requirements:
  • Straight-on shots, no profiles
  • Larger than 1MB
  • Portrait shots only (roughly from the shoulders up, including a few inches above the top of the head)
  • In front of a blank white wall
  • Minimize shadows (soft white light)
  • Maximum resolution
  • Color photos only
  • Acceptable formats: JPG, PNG

What’s in a name?

I’ve been helping the Edison Electric Institute (EEI -an association representing the shareholder-owned electric utilities in the US), plan a community-oriented campaign to generate consumer interest about the benefits of plug-in vehicles and using electricity as a transportation fuel.

Specifically, the project aims to capture and convey the real-world, emotionally-connected experiences of driving plug-in vehicles- the fun, cool, convenient aspects you all know so well and tell your friends about. In late July, I asked you to complete a survey about those favorite features. In addition, we’ve conducted live focus groups and a ton of additional research into online conversations about electric cars, media coverage, etc. All of that has gone into the crafting of a campaign “story” that we hope amplifies your EV driving experiences and helps spread them to the next generation of drivers.

We’re heading into the “fun part”- graphic elements, fleshing out the website, specific messaging, etc., and would like more input from you. This survey focuses on the campaign name, which will also influence tone and other elements. After a few internal rounds of feedback from various stakeholders (including EV drivers), we’ve narrowed it to three- so this survey is much quicker than the last!  🙂 It will stay live through Friday, 10/26.

As always, I look forward to any feedback or questions, and appreciate your time!