(My window overlooks the Chevron refinery down the street…seemed only fitting to co-opt their slogan!)
I’ve been helping the Edison Electric Institute (EEI -an association representing the shareholder-owned electric utilities in the US), plan a campaign to generate consumer interest about the benefits of plug-in vehicles and using electricity as a transportation fuel.
Specifically, the project aims to capture and convey the real-world, emotionally-connected experiences of driving plug-in vehicles- the fun, cool, convenient aspects that have been missing from many of the ads and “educational campaigns” to date. It is incredibly community-focused, recognizing that the current users and enthusiasts are the “experts” both on the vehicles and in talking to other people about them. This campaign aims to amplify your efforts and provide additional support in getting the best messages out more broadly and – to the extent needed – creating tools for all of us to more easily talk to neighbors, friends, and the random curious folks we find lurking around our cars in parking lots.
Therefore, I’m hoping you’ll join me in helping to make this project all it can be by sharing your experiences via this survey. This is merely the first step in an ongoing engagement with the enthusiast community, but it will help establish the earliest priorities.
Bring your passion, and let me know if you have any questions!
More to come….